What I Read and Recommend

The foundational text on how luxury's logic departs from ordinary marketing — why the brand's “anti-laws” work here.

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How luxury retail builds client experience in the digital age without losing the brand's aura.

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The evolutionary psychology of consumption: why we buy to signal who we are. On the nature of desire and status.

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What luxury's value is made of and how the client perceives it — an academic yet applied analysis.

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A market analyst's forecast for the luxury industry: new generations, markets, and growth drivers. Foreword by François-Henri Pinault.

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How to develop “aesthetic intelligence” and apply it in business. By the former chairman of LVMH North America.

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How digitalization transforms luxury brands and client experience while preserving exclusivity.

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How luxury brands can grow yet remain rare — the industry's central paradox, from its leading theorist.

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How new consumer values are redefining the marketing of luxury.

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On the culture of excellence: what sets true luxury apart — craftsmanship, rarity, heritage, and symbolism.

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A journalist’s investigation into how the industry traded rarity for scale: conglomerates, mass production, outsourcing and the price of “democratised” luxury. One caveat: much of it is assertion without primary sources — read it as journalism, not as research.

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On people in luxury: how the houses find, grow and keep talent — from the boutique floor to the executive suite. A rare look at the industry from the management side rather than the shop window.

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30 stories on the craft of selling in luxury — how to turn every sale into an unforgettable encounter.

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How Generation Y is changing its relationship with luxury, and what that means for brands — though “Generation Y” as an explanation deserves caution. Generational effects cannot be separated from age and period — the label describes an audience but explains little.

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A collective manifesto on where the industry is heading: six directions, from smart and fair luxury to post-Western and beyond-AI. With contributions from LVMH, Kering and L’Oréal Luxe.

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