David Mardashev

Luxury and premium brands do not need more noise. They need meaning clients can recognize.

I help luxury and premium brands turn customer experience into a measurable commercial asset — through strategy, service diagnostics, and training built around their specific clientele.

I also shape how new products are positioned and ritualized — from launch narrative to the way they're presented in the boutique — and sharpen the brand's tone of voice across touchpoints.

In 2002, I founded Chanel Academy in Moscow — a center of brand excellence that trained more than 12,000 people between 2002 and 2017 and became a Chanel global best practice.

Today, I work across the luxury sector — from beauty, fashion, and fine jewelry to adjacent sectors such as private banking, lifestyle, and real estate. The patterns repeat: sales advisors stop reciting features and start telling the brand's story in their own voice. Boutiques convert walk-ins into long-term clientele relationships. Regional teams stay aligned with the global vision. Launches become experiences clients remember.

My approach combines anthropology, brand heritage, floor-level retail reality, and a working fluency in digital and CRM — so the work holds beyond the workshop. I am also writing Anthropology of Luxury, a book on the philosophy and economics of the industry.

GIA Accredited Jewelry Professional · Honorary Member, Les Clefs d'Or · Consultant to Visa and Mastercard · Guest lecturer at leading business schools.

I speak English, French, and Russian.