Luxury Brand Consulting & Corporate Training
is all about rethinking what luxury means today: from its origin to contemporary world.
Is luxury still playing by the same rules? Does luxury still equal conspicuousness and status in society? And does abundantly available "luxury" still carry the same meaning? What is luxury for contemporary consumers, and what does it embody?
Luxury is always in vogue. The term "luxury" is increasingly evident and
visible in our day-to-day lives - so visible that it appears to be
losing its content and value. It seems to be available to everyone,
in one form or another.
“In luxe we trust” brings luxury
back to luxury restoring pristine territory of knowledge,
purpose, and the pursuit of timelessness.
Café V of LV in the heart of Ginza Crédit visuels : ©Louis Vuitton.
This educational experience
will teach you how to:
Create and maintain a lasting, sustainable, and powerful luxury brand
Reach affluent consumers effectively, manage the relationship, and provide the ultimate experience
Sell your luxury products and services successfully by stimulating the growth of perceived value
Address different consumer groups while preserving exclusivity
Drive advocacy and create buzz for your brand in an omnichannel landscape
Enhance customer experience, both in-store and beyond
You will:
- Understand the nature and anthropological phenomenon of luxury, it's origin, brief history and transformation with time
- Learn the essentials of transformation: when an ordinary product or service becomes extraordinary
- Embrace a new vision on what a luxury experience is versus a service and how to influence the perceived value of a product and a brand
- Adopt important behaviors: how to show congruence, improve confidence and master building relationships with clients
- Get inspired by the examples from the industry leaders on how to create a seamless exceptional experience and personalized relationship with clients
The learning flow:
Delivered by David Mardashev,
ex-head of Chanel Academy
Customer experience strategy, product positioning, service diagnostics, and training for luxury and premium brands
I help luxury and premium brands turn customer experience into a measurable commercial asset — through strategy, service diagnostics, and training built around their specific clientele.
I also shape how new products are positioned and ritualized — from launch narrative to the way they're presented in the boutique — and sharpen the brand's tone of voice across touchpoints.
In 2002, I founded Chanel Academy in Moscow — a center of brand excellence that trained more than 12,000 people between 2002 and 2017 and became a Chanel global best practice.
Today, I work across the luxury sector — from beauty, fashion, and fine jewelry to adjacent sectors such as private banking, lifestyle, and real estate. The patterns repeat: sales advisors stop reciting features and start telling the brand's story in their own voice. Boutiques convert walk-ins into long-term clientele relationships. Regional teams stay aligned with the global vision. Launches become experiences clients remember.
My approach combines anthropology, brand heritage, floor-level retail reality, and a working fluency in digital and CRM — so the work holds beyond the workshop. I am also writing Anthropology of Luxury, a book on the philosophy and economics of the industry.
GIA Accredited Jewelry Professional · Honorary Member, Les Clefs d'Or · Consultant to Visa · Guest lecturer at leading business schools.
I speak English, French, Ukrainian, and Russian.
Contact
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