inLuxe.world

“In Luxe We Trust”

is all about rethinking what luxury means today: from its origin to contemporary world.

Is luxury still playing by the same rules? Does luxury still equal conspicuousness and status in society? And does abundantly available "luxury" still carry the same meaning? What is luxury for contemporary consumers, and what does it embody?

Luxury is always in vogue. The term "luxury" is increasingly evident and visible in our day-to-day lives - so visible that it appears to be losing its content and value. It seems to be available to everyone, in one form or another.

“In luxe we trust” brings luxury back to luxury restoring pristine territory of knowledge, purpose, and the pursuit of timelessness.

LV ginza

Café V of LV in the heart of Ginza Crédit visuels : ©Louis Vuitton.

This educational experience
will teach you how to:

Create and maintain a lasting, sustainable, and powerful luxury brand

Reach affluent consumers effectively, manage the relationship, and provide the ultimate experience

Sell your luxury products and services successfully by stimulating the growth of perceived value

Address different consumer groups while preserving exclusivity

Drive advocacy and create buzz for your brand in an omnichannel landscape

Enhance customer experience, both in-store and beyond

You will:

  • Understand the nature and anthropological phenomenon of luxury, it's origin, brief history and transformation with time
  • Learn the essentials of transformation: when an ordinary product or service becomes extraordinary
  • Embrace a new vision on what a luxury experience is versus a service and how to influence the perceived value of a product and a brand
  • Adopt important behaviors: how to show congruence, improve confidence and master building relationships with clients
  • Get inspired by the examples from the industry leaders on how to create a seamless exceptional experience and personalized relationship with clients

The learning flow:

Delivered by David Mardashev,
ex-head of Chanel Academy

DM photo

An accomplished professional in Luxury Marketing, Client Experience and Training with brands internationally

I'm committed to deliver winning strategies in building customer experience, discover new retail opportunities, and drive sales.

Combining global trends (including digital and CRM), academic research, and my experience, I advise and consult on the implementation of marketing and educational strategies.

I am an impactful speaker; being an authentic, multicultural, open-mind person I am highly skilled and talented in boosting team performance & engagement, networking, vision & humor.

In 2002, I created the CHANEL Academy in Moscow. It is a unique center for brand excellece aiming to improve the retail presence while deeply connecting to the brand's heritage. From 2002 to 2017 more than 12,000 people were trained. As a result, the brand became a leader in providing a seamless premium customer experience, which boosted sales and became a best practice in the world of CHANEL.

I have an honor of supporting the development of the most prestigious luxury and premium brands through a wide range of solutions from business strategy development, quality of service assessment to training strategy and customization.

Diploma of Gemological Institute Of America: Accredited Jewelry Professional.
Honorary Member of Les Clefs d'Or.
External Consultant with Visa and guest lecturer in top rated Business Schools.

I speak English, French, Ukrainian and Russian. And my passionate hobbies are Art and Software Development.

Contact

Please fill the form and I will contact you back. Thank you

(c) Individual Entrepreneur David Mardashev, 2023